McDonald’s
Valentine’s Day Campaign

CLIENT

McDonald’s

OBJECTIVE

Valentine’s Day Campaign to promote the McDonald’s App. Increase awareness of delivery and pick up on the app. Entice new target customers to choose McDonald’s App over competitors.

Brand Tone

McDonald’s portrays a humorous, relatable persona across their advertising.

Personable, Lighthearted, Humor, Fun & relatable

Inspiration

Design reflects the McDonald’s brand guidelines throughout all assets. The Valentine’s Day Social illustrative elements were inspired by the current elements on McDonald’s Website.

The Idea

Facebook static banner ads to promote the McDonald’s App.

Demographics

Social media is key to posting simple and to-the-point content.

Metrics (as of March 2021)

80m likes & 80m followers (UK account)

Deliverables

•Utilize Valentine’s Day illustrations
•Attention grabbing headlines
•Call to action to lead users to the McDonald’s App

The Idea

Advertise the McDonald’s app in a fun and interactive way. By creating separate Tinder (dating app) profiles for specific products, we can advertise to a large audience in a unique way on a medium that competitors are not utilizing.

Demographics

•Tinder targets a large user base.

•Tinder has over 69 million users.

•80% of Tinder users are between the ages of 18 and 34, therefore millennials and Gen Z are the major users.

Deliverables

Created multiple tinder account profiles highlighting specific menu items. Added attention-grabbing language to the profiles to encourage users to match (Swipe right). Once matched, the McDonald’s Profiles will send a message with a link to lead users to the McDonald’s App.